GSK were looking to create an animation that told 'The GSK Story' to both an internal and external audience. They wanted to use their existing infographic assets and characters, and wanted the film to focus on people being at the heart of everything they do.
Radley Yeldar's senior production team brought us in to help them develop style frames and a storyboard for the initial pitch. Working with RY's senior writer and strategist we went on to develop the full storyboard, and then the animation itself. Voiceover was provided by Hollywood actor Mark Strong and the film was translated into nine languages.