Springer Nature approached us to create a series of short animated videos to showcase their range of services for authors, peer reviewers and journal editors. The videos needed to feature a selection of icons and logos from a pre-existing marketing infographic.
We designed a friendly character to assume each of the roles in question. We then created a modular animation system for the icons and accompanying captions to work alongside small ‘feature’ illustrations or character vignettes.
All three videos can be viewed on the Springer Nature YouTube channel.
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